Color

The DXC color palette is bold and graphic, with a focus on black and white. Using the approved color palette consistently is crucial for communicating the DXC branding in every context. You will notice that we use the hierarchy of colors within our palette to create a distinct visual identity across all our branded communications.

Our DXC Black is intended to be a rich black. DXC Black should appear rich across all printed materials and substrates. Be sure to work with your print manager to ensure a consistent richness. The use of white is also very important in our branded communications as it it gives our designs space to breathe.

The DXC secondary palette is made up of DXC Silver and DXC Yellow. The use of DXC Silver is restricted to premium printed branded communications, and should only be applied as a spot color or foil. DXC Yellow is restricted to digital branded communications (for highlighting headings and callouts), infographics and data visualizations (when additional colors are required).

Please use the tertiary palette for infographics and data visualizations only. Because our system is predominantly black and white, “highlighter” colors should be used very sparingly. Infographics and data visualizations should have a balance of at least 80% grayscale and up to 20% color.

The Americans with Disabilities Act (ADA) requires a high visual contrast between typography and backgrounds. To help ensure text legibility, only use the approved text color, background color and font size combinations detailed here. This applies to text in graphics, tables and charts as well as presentation slide body text.