Primary color palette
The DXC color palette is bold and graphic, with a focus on black and white. Using the approved color palette consistently is crucial for communicating the DXC branding in every context. You will notice that we use the hierarchy of colors within our palette to create a distinct visual identity across all our branded communications.
Our DXC Black is intended to be a rich black. DXC Black should appear rich across all printed materials and substrates. Be sure to work with your print manager to ensure a consistent richness. The use of white is also very important in our branded communications as it it gives our designs space to breathe.
Due to variants on press and different vendors, please work with your vendor to ensure a rich black is achieved, particularly when using heavy floods of black. All blacks within a single layout should look the same, but this does not necessarily mean they will have the same breakdown.