To support our masterbrand, we take a considered approach when visually representing DXC Technology in conjunction with other brands. Our co-branding guidelines define the visual relationship between DXC and our Strategic Partners. These guidelines also lay out appropriate visual and verbal strategy for when DXC acts in a sponsorship capacity.
In this section, the measurement “X” refers to the width of the crescent shape in our symbol (note that this is also the measurement we use in defining logo clear space).
The measurement "Y" refers to the full-width of the symbol itself. "Z" refers to the height of the crescent shape in our symbol, which is sometimes used as an alignment tool in co-branding lockups.
Used specifically for reference in the sponsorship lock-ups, the measurement "W" refers to the logo x-height.
The diagram shows the measurements and elements of our logo, which are fundamental for logo application in co-branding and sponsorship lock-ups.
Strategic Partners: logo lockup
To visually represent our relationships with Strategic Partners, utilize our Strategic Partner logo lockup. Principles for creating a Strategic Partner logo lockup include the following:
- Present logos of equal size separated by a black rule
- Place the DXC Technology logo on the left, using the width of the symbol crescent shape as a spacing tool (using this measurement ensures that all partner lock-ups wil be consistent)
- Strategic Partner logos should be presented in black. If DXC Technology's reverse logo is used, the rule and Strategic Partner logo should also be presented in white
- Placing the partner logo in color is acceptable if the partner mandates the use of full-color artwork
Note that the size of the partner logo and alignment to the DXC logo will vary depending on the partner logo itself. The examples demonstrate potential alignments—each one allowing for a visually balanced partner pairing.
Strategic Partner logo lockup
Example horizontal logo: partner logo height is equal to the DXC cap-height.
Example horizontal-square logo: the partner logo is equal to the crescent shape height within the symbol.
Example vertical logo or logo with an icon: the height of the logo container is equal to the symbol height.
Strategic Partners: lockup placement
It is important to position our Strategic Partner lockups in a prominent position on brand communications.
High profile, but non-Strategic Partners (e.g. state government) should also be placed prominently on brand communications.
Solution Partners may utilize the same lockup, but the lockup should be positioned in a less prominent position on communications (e.g., the back cover only).
The examples show front and back cover placement for Strategic Partner logo lockups.
Two Strategic Partners: logo lockup
When visually representing a relationship with two or more Strategic Partners, the general principles are consistent with those of the Strategic Partner, with some modifications:
- Present logos of equal size
- Place the DXC Technology logo on the left, using the width of the symbol as the spacing tool for the other logos
- Due to the increased spacing between logos, a dividing line is not required in this scenario
- Strategic Partner logos should be presented in black. If DXC Technology's reverse logo is used, the Strategic Partner logos should also be presented in white
- Placing the partner logos in color is acceptable if one of the partners mandates the use of full-color artwork, or if one of the partner logos needs to be visually elevated
Note that the size of the partner logos and alignment to the DXC logo will vary depending on the partner logo itself. The examples demonstrate how each logo is sized to be viusally balanced within the grouping.
Example: DXC placed with two partner logos. The wider logo (Oracle) is placed equal to the DXC logo height while the narrower logo (IBM) matches the height of the crescent shape within the symbol.
Example application: Two strategic partners locked-up with the DXC logo.
Multiple partners: logo lockup
When visually representing a relationship with multiple partners, you may stack logos. As with Strategic Partners, the distance between the multiple partner logos is always equal to the symbol width. Principles are as follows:
- Present logos of equal size
- Place the DXC Technology logo on the left/top, using the width of the symbol as a spacing tool for the other logos
- Due to the large amount of visual information, dividing lines should not be used in this scenario
- Multiple partner logos should be presented in black. If DXC Technology's reverse logo is used, the multiple partner logos should also be presented in white
- Placing the partner logos in color is acceptable if one of the partners mandates the use of full-color artwork, or if the application scenario requires it
Note that the size of the partner logos and alignment to the DXC logo will vary depending on each of the individual partner logos. The examples demonstrate how each logo is sized to be visually balanced within the grouping.
The example demonstrates a multiple partner scenario, where the DXC logo is applied with a collection of unique logos. DXC sits at the upper left corner of the grouping with the other logos applied with comparable sizing and well-balanced positioning.
Brochure back cover: multiple partners logo lockup in full color
Brochure back cover: multiple partners logo lockup in black
Brochure back cover: multiple partners logo lockup in reverse on black
Whether you are creating materials for Strategic Partners, two Strategic Partners or multiple partners, follow the guidance as provided above.
Please note the following exceptions to the partner co-branding guidelines:
- AT&T never allows a lock-up of any type. If co-branding with AT&T please check with the Strategic Partner Marketing & Communications Lead for the latest AT&T brand guidance.
- Microsoft and Dell EMC do not allow a vertical line between the logos. Spacing guidelines should be used as indicated but without the separating line.
- Dell EMC is written as presented. Do not insert a slash between Dell and EMC.
- Only lock-up DXC with partner logos. DXC owns the partner relationship. Do not lock up the partner with an acquired company logo (such as Fruition Partners, Red Rocks, Fixnetics).
AT&T never allows a lock-up of any type.
Microsoft and Dell EMC do not allow a vertcal line between the logos.
When creating artwork for sponsorships, follow the drawing at right:
- The text is set in GT Walsheim Regular
- It is placed above the logo and left-aligned to its left-most edge
- The size of the text is equal to the logo x-height
- Spacing between elements within the lock-up is also equal to the logo x-height
Below are the specifics on language-use for sponsorships:
“Sponsored by DXC.technology”
Used only with events where we don’t play a direct role as the producer.
“Presented by DXC.technology”
Used only when we are acting as a content producer or content distributor, or presenting an experience and are the producer of the experience.