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Graphic elements

The black crescent and triangle shapes are taken from the black symbol and should be used in most applications. When the contrast is insufficient for the black versions, use the elements in white on a dark background. Always observe the minimum size rule. There is no maximum size for the vector graphic elements. They can be used alone as a small or large graphic element. They can be rotated by 90 degrees, scaled proportionally and cropped, but only when used as a large graphic element. The crescent shape may also be extended, on the long, flat side only, as shown. The triangle shape, however, may only be scaled proportionally.

Crescent shape can extend on the long flat side or proportionally

Triangle shape can extend proportionally only

Minimum size:
Print: 0.125" (3mm) wide
Desktop: 10px wide
Mobile: 20px wide

(Note: Crescent is not shown at actual size.)

Minimum size:
Print: 0.125" (3mm) wide
Desktop: 10px wide
Mobile: 20px wide

(Note: Triangle is not shown at actual size.)

Graphic elements in application

The crescent and triangle shapes can be used alone or in combination, as a solid element, or to frame imagery. The shapes are particularly useful for framing photos. Cropped imagery gives our designs a different dynamic—they tell a different story, as though from someone else’s point of view. An interesting crop is created by framing the image within the shape. The tighter the crop, the more dynamic the result.

The crescent and triangle shapes can also be used for covers, as pointers to headings, to hold callouts, or within a diagram.

As a general rule, allow plenty of white space, don’t show less than 40% of the graphic element when cropping, and never center the graphic on an application.

Document grid

Grids are essential tools for creating a consistent and accurate look and feel. They are the invisible structure upon which to position the brand essentials for your digital and printed communications. This section provides a guide to sizing, positioning and aligning brand elements to grids.

The 12 column grid allows flexibility in creating layouts, while providing an underlying structure. Applications are constructed with an 18pt baseline grid 12 columns wide for US letter and A4 sized paper, or 6 columns wide for narrower applications. Scale grid margins for larger and smaller sizes.

Grids in stationery

In addition to our digital and printed communications, the typographic grid is used for letterheads and stationery items to help position the logotype and text. This helps to maintain consistency across all our brand collateral.

Grid system used on a letterhead

Grid specifications

Grids have been created for documents that are US letter-sized and international (A4) size. The A4 grid has been adapted from the US letter size grid, the left and right margins are reduced to accommodate the narrower format of A4.

Templates are available from the DXC brand team if needed.

US letter grid

Dimensions
8.5 x 11" (portrait)

Columns
12

Margins
Top 0.5"
Bottom 0.5"
Left 0.625"
Right 0.625"

Gutters (space between each column)
0.125" wide

Baseline grid
18pt

International (A4) grid

Dimensions
210 x 297mm (portrait)

Columns
12

Margins
Top 12.75mm
Bottom 12.75mm
Left 12.75mm
Right 12.75mm

Gutters (space between each column)
4.762mm

Baseline grid
18pt

Brand elements alignment

These examples show how the brand elements align to the grid system. Always align text boxes to the grid. When scaling photography, logos and brand elements, make sure they are aligned to grid lines, too.

How to use brand elements

  • DO align typography, logotypes and graphics to the typographic grid

  • DO use the graphic shapes to frame imagery when used as hero imagery

  • DO use the large graphic shapes on the primary face of applications

Things to avoid

  • DON’T crowd a layout with too much information; allow plenty of white space

  • DON’T use a graphic element that is too small to frame the imagery

  • DON’T crop the graphic too much; show at least 40% of the shape in an application

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